2021 was a lurching, stammering year that began in hope, flirted with whiplash, and ended by just narrowly missing another global lockdown. But still, resilience was everywhere.
The world emerging from the worst of the pandemic had a renewed focus for solace and purpose. People invested heavily in multi-benefit wellness products, and we continue to see inclusivity evolve and expand beyond demographic traits. New and smaller brands continue to disrupt and chip away at the “goliaths” of the CPG Industry, while beauty addresses climate change and screen pollution.