2021: A Year in Review
The world emerging from the worst of the pandemic had a renewed focus for solace and purpose. People invested heavily in multi-benefit wellness…
Looking for the ‘Silver Bullet’
The world emerging from the worst of the pandemic had a renewed focus for solace and purpose. People invested heavily in multi-benefit wellness…
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Photo Credit: Getty Images, Design by Bella Geraci
Consumers are increasingly looking for convenience and simplicity when it comes to managing their health and beauty. In addition, to current economic climate also forces consumers to evaluate the value that products bring. For these reasons, consumers are looking for products that tackle multiple problems with a single product
“ 51% of consumers aged 18-24 are interested in multifunctional products.”
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Photo Credit: Getty Images, Design by Bella Geraci
While multipurpose products are not new, they have garnered more traction within health and beauty as consumers look to streamline routines and minimize their eco footprint.
Innovation Ahead
Brands should look at the entire consumer experience when thinking of ways to innovate: What are the causes or symptoms my shopper is trying to treat? What other products is my shopper buying to alleviate their symptoms?
From there, brands can investigate what ingredients need to be added to provide additional benefits.
