Capabilities

Emerson Retail Commerce Emerson Logistics Emerson Client Services Emerson Digital Commerce Emerson Marketin Emerson Insights Emerson CPG Equity Management
Emerson Capabilities Diagram

EMERSON RETAIL COMMERCE

Sales Fundamentals | Account Excellence | Industry Relations

EMERSON RETAILER COMMERCE

Sales Fundamentals | Account Excellence | Industry Relations

Emerson Group Retail Commerce™ is the “why” in which our company was created. We created the company in 1994 to give small to mid-sized brands the same sales advantage and professionalism that brands from larger CPG companies enjoy.

We directly call on 102 retailers from Fruth Pharmacy to Walmart.

We have fully and high functioning sales teams and offices at the following accounts and in the cities…at Walmart, CVS, Walgreen’s, Target, Rite Aid, Kroger, Albertson’s, HEB and the Drug Wholesalers. We have built each team organically to meet the unique needs of the retailer and deliver for your brand.

These teams employ a team selling approach – with sales, category analytics, logistical operations and e-commerce for each team. At many of these customers we are Joint Business Planning partners. At many we are also in-house Category Advisors.

EMERSON DIGITAL COMMERCE

Shelf Metrics & Management | Amazon Excellence| Marketplaces

EMERSON DIGITAL COMMERCE

Shelf Metrics & Management | Amazon Excellence| Marketplaces

Emerson Digital Commerce™ isn’t the future, it’s the “now”. Our Emerson Digital Commerce platform strives to provide you with the leaders in all aspects of the flywheel.

We have deep partnerships with expertise including fundamentals like Content Creation, Search Optimization, Marketing Campaign Management, Ratings and Reviews.

We manage digital shelves for 30+ retail partners in order to optimize how you “show up” so that you can focus on what is important.

Our account management team leverages holistic expertise in Amazon, Digital Shelf Measurement and Management, Retail.com, and Marketplace (3P) Management. Supporting these efforts embedded Data, Insights and Analytics. Additionally Supply Chain and Logistics are the key to a profitable and sustainable Digital Business.

Our account executives help you navigate, strategize and arrive at an optimal output. We work hard to link digital presence with in-store success!

EMERSON LOGISTICS

Customer Service | Warehousing & Transportation | Financial Support

EMERSON LOGISTICS

Customer Service | Warehousing & Transportation | Financial Support

Emerson Logistics™ is a fully integrated order-to-cash solution with an integrated supply chain network.

We bring significant economies of scale to your warehouse and transportation costs and to your financial accounting activities

Emerson LogisticsTM offers value and considerable savings to retailers by shipping 70+ core manufacturers under one vendor number.

EMERSON CPG EQUITY BRAND MANAGEMENT

Brand Marketing | Brand Operations | Brand Finance

EMERSON CPG EQUITY MANAGEMENT

Brand Marketing | Brand Operations | Brand Finance

The Emerson Brand Equity Group™ functions as an assembled team to manage your brand as if we owned it. We have extensive experience across new launch, small, large and switch brands.

On the supply side we manage the supply chain, forecast, third party manufacturing, shipping and any aspect of making sure product is on shelf.

On the demand side we manage brand marketing, advertising agency coordination, sales team guidance, retailer promotional plans guidance, and any aspect to help drive brand growth.

We also manage to a full P&L with strategic recommendations and guidance via consistent reporting and analytics.

EMERSON INSIGHTS

Emerging Trends | Category Stories | Market Strategy

EMERSON INSIGHTS

Emerging Trends | Category Stories | Market Strategy

Emerson Insights™ Through a deep understanding of shopper and category trends, plus drivers of change, Emerson Insights TM delivers unique shopper insights and creative omni-channel engagement to clients, sales and retailer partners.

Develop unbiased category stories that deliver actionable insights that both brands and retailers can execute.

Uncover Emerging Trends that are used to shape the company portfolio and guide clients and retailers on areas to expand.

Build Market Strategies that provides direction so brands can best navigate and win in the marketplace.

EMERSON MARKETING

Strategy & Development | Communications | Analytics

EMERSON MARKETING

Strategy & Development | Communications | Analytics

Emerson Marketing™ empowers brands and people to grow through collaboration and shared expertise by leveraging Emerson Group portfolio scale and reach while providing go to market strategy consulting.

Brand Development provides brands strategy support to maximize a brand’s go-to-market efforts as well as access to partnerships with agencies, vendors and complimentary brands to improve efficiencies and effectiveness of a brand’s communication strategies.

Overall, Emerson Marketing enables brands to play bigger, learn faster, and perform better.

EMERSON CLIENT SERVICES

Consumer Affairs | Inside Sales | Concierge Services

EMERSON CLIENT SERVICES

Consumer Affairs | Inside Sales | Concierge Services

Emerson Client Services™ offers turn-key services for Consumer Affairs, Inside Sales, and Concierge Services.

Our job is to ensure your brand has a personal relationship with everyone from the corner store pharmacist who is stocking your brand on their store shelves to the consumer who is stocking your brand in their medicine cabinet. We deliver unique interactions to make your consumer and your retailer feel as if they are the top priority – because at Emerson Client Services – they are!

CONSUMER AFFAIRS includes the Intake, documentation, and reporting of consumer feedback. INSIDE SALES includes coverage of all accounts beyond field sales coverage and CONCIERCE SERVICES includes coverage of additional needs such as sampling, asset imaging, etc.

Learn what the Emerson Group can do for your health and beauty brands

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